Atlanta · Landmark Sign
A premier digital spectacular in the heart of downtown Atlanta, reaching over 48 million people annually at one of the Southeast’s most iconic addresses.
The Story
Launched in July 2019, The Atlanta Sign towers above Centennial Olympic Park in the heart of downtown Atlanta’s tourism, entertainment, and business core. At 30′ by 100′, this massive digital spectacular is one of the largest and most prominent outdoor advertising displays in the Southeast, and one of the most strategically located.
The Atlanta Sign reaches over 48 million people annually, the majority of whom are visitors attending high-profile sporting events, world-class concerts and shows, and the world-renowned tourism, dining, and entertainment attractions that surround it.
The Location
Within a one-mile radius of The Atlanta Sign, you’ll find some of the most visited destinations in the Southeast. This is one of the highest-concentration tourist and entertainment corridors in the country, and The Atlanta Sign sits at the center of it all.
Downtown Atlanta's flagship museum experience, one of the city's top tourist destinations.
One of the largest aquariums in the Western Hemisphere, drawing millions of visitors annually.
Home of the Atlanta Falcons and Atlanta United, and host of Super Bowls, Final Fours, and major concerts.
The 200-foot observation wheel overlooking Centennial Olympic Park.
Interactive museum celebrating the history of college football, in the Centennial Park district.
Home of the Atlanta Hawks and a top-ranked concert venue in North America.
Why Brands Choose It
At 30′ by 100′, The Atlanta Sign commands attention in a way that few outdoor placements can. It’s not just big, it’s unmissable.
The 48+ million annual visitors to the Centennial Olympic Park corridor represent a uniquely engaged audience, people who are already in experience mode, spending money, and open to discovery. This is one of the most receptive outdoor advertising audiences in the country.
As a digital display, The Atlanta Sign supports static creative rotations, custom activations, countdowns, and event-specific messaging, giving brands the ability to align their campaigns with the high-profile events happening right outside its frame.
For brands looking to establish a premium Southeast footprint without a full regional media buy, The Atlanta Sign delivers national-caliber visibility in one iconic placement.
Specifications
The Atlanta Sign offers a rare combination of scale, location, and audience quality. Availability is limited, contact our team today to learn more about current openings and campaign options.
